Despite warnings about prolonged sun exposure—both from the real McCoy and at the local tanning salon— sunless tanner sales have fallen since 2006. According to new data from Mintel, sunless tanner sales tallied just $181 million in 2007, a drop of 5% from 2006, a year when there was a steady stream of new products hitting shelves. Kat Fay, a senior analyst with Mintel, stated that one possible explanation for the decline in sales is that “consumers rushed to the market to try new products bu...